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Social Media Marketing Services We’re a social media agency that hyper-accelerates growth.
Social media marketing built for your audience
Whether you are looking to build brand awareness, increase your customer engagement, drive more sales or acquire more customers, our social media marketing services provide end-to-end capability to help you achieve your goals.
Our campaigns will connect, captivate and engage your target audience with a data-driven focus and creativity that converts. We do this by understanding your brand, target audience and aligning each element to your goals and objectives.
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Our services utilize social media advertising platforms such as Facebook, Instagram, LinkedIn and channels that provide hyper targeting precision. Our bespoke and tailored approach allows us to connect with your audience with a short, medium and long term focus that aligns with your marketing budget and investment.
What does this mean for your brand? It provides strategic and executional capability, and an end-to-end managed service that will seamlessly integrate with your business and team
SOCIAL MEDIA SERVICES
Our social media expertise
Strategy
We can create a social media marketing plan and strategy for your business or review and audit your existing strategy. Our social media marketing agency’s audit and review will provide you with clarity and insights to assess your current marketing performance. Our social strategists will turn the technical into tangible activities for each stage of the customer journey. This can include creative requirements such as content calendars and scheduling, key deliverables and campaign milestones recommendations. Our social media advertising platforms discovery sessions will capture your goals, objectives and timeframe considerations to allow us to create a strategic roadmap for your brand.
Advertising
Our social media advertising is a fully managed service utilizing social media platforms and channel that provide the ability to hyper target your audience to achieve core objective such as:- building brand awareness (new customers) -generating engagement and interest -driving sales, enquiries and leads increasing brand recall and following Our social advertising campaigns deliver an end to end solution. Our social media marketing agency works with our technical and creative teams to implement and manage your campaign. All our Facebook Ads, Instagram Ads, Youtube and LinkedIn Ad campaigns are account managed by dedicated social media specialists in Melbourne who provide you with performance reporting, consultation and support.
Creative
Our social media marketing services provide design and creative capability for your business. We will work closely with your internal team(s) or provide creative support and capability if required. Our creative and design team will follow brand guidelines such as voice and tone, imagery, and other requirements you may have. Our captivating creative design will ensure that your audience is effectively targeted at each stage of the customer journey. Whether it’s brand awareness or compelling creative to drive sales and enquires, our creativity will leave an indelible impression on your audience. Our social media marketing agency service includes: professional design such as image creation, ad copy and sales copy, general website and blog copywriting and more.
PAVING THE PATH TO PURCHASE
We understand your customer journey
- Awareness: Your brand is introduced to your target audience for the first time. Building brand awareness is the process of creating this initial recognition and introduction to your brand to an entirely new audience.
- Interest: Your target audience is aware of your brand and the goal is to build interest by cultivating and nurturing a closer relationship, familiarity and affinity to your brand.
- Consideration: Your audience is now the decision making stage and considering whether to make a purchase or taking a specific action. In this stage, messaging moves towards a stronger and more specific call to actions.
- Action: Your audience has taken action towards becoming a customer, client or taking a specific action. Depending on your business model, this maybe an online purchase, an enquiry form submission or arranging a meeting/appointment for your services.
SOCIAL ADVERTISING PLATFORMS
Social media ad channels
With billions of monthly sessions and over 80% of Internet users on the platform, Facebook is one of the most targeted forms of advertising online.
With over 30% of Instagram users using the platform to purchase a product online, Instagram platform is helping drive millions of product sales for business owners each month.
Youtube
YouTube provides excellent tools and best-in-class options for video advertisers, providing tools to support your goals & objectives, from driving awareness all the way to direct conversions.
TikTok
TikTok is the next evolution in social media, leveraging the power of short-form video content; our team will work with you to develop a campaign tailored to your unique business objectives.
Pinterest offers a range of free and paid advertising tools, which, when used in unison, can deliver three times the conversions and twice the ROI on ad spend than simply utilizing paid ads alone.
LinkedIn is the number one platform for B2B marketing effectiveness to build brand awareness, drive traffic and generate leads. Four out of five LinkedIn members are responsible for driving business decisions for their organization.
HOW IT’S DONE
Our social media process
Strategise
Precisely what’s going to give you the greatest possible engagement and return on investment.
Create
Phenomenal content that’s uniquely designed to spark conversation and drive engagement.
Advertise
In a way that optimises social ad platforms to maximise reach while giving you the best bang for buck.
Manage
Everything for you along the way to save you the headache and keep it all humming along.
Measure
Ongoing content and campaign performance and fine tune and optimise where we need to.
SOCIAL TECH STACK
We work with all your social tech
Our social media specialist team’s knowledge spans wide across a diverse range of social mediums, applications and reporting channels. And if it’s something out of left field – we’ll learn it
SOCIAL QUESTIONS ANSWERED
Common questions we get
Billions of people around the world are spending hours of their days glued to social media accounts. Facebook, Instagram, LinkedIn, Tik Tok – the number of platforms is growing every day. And with this much attention available, it has become the perfect vehicle for businesses to position their brands before potential customers. Social Media Advertising is a variation of digital marketing available to businesses upon which they use paid ads to place their products or services on the newsfeeds of their target audiences.
Given the amount of usage social media platforms can generate from users from every walk of life, the greatest asset available is the data they collect. If a business takes the time to map out their target market, and understands their ideal customer, then Social Media Advertising can help them to speak directly with these people in a way never before possible. Given the ability to apply a budget that is appropriate to your business, simple analytics to review performance, and quick, real-time results to allow constant refinement, this is an avenue of digital marketing capable of delivering the highest return on investment than any other channel.
The social media channels you use to convert users into customers isn’t nearly as important as the strategy you employ to do it. And any good strategy starts with identifying who you are trying to target. For example, you will not use the same tactics on Facebook to win over users on LinkedIn. Sometimes it is crucial to be highly active across multiple channels to deliver real social proof to potential customers. When you work with the Social Media Advertising team at Clearwater, we take the time to develop a clear roadmap on how to achieve your specific goals across the channels available to you, focusing more on the actions and efforts the convert best, as opposed to the specific channel.
Social Media Advertising and Google Ads are both powerful tools to promote your brand in front of a targeted audience ready to engage with your business. The performance of campaigns in converting these audiences will depend on how skilfully it is built and optimised. While every business and industry is different, and therefore will experience varying levels of success across the available channels, each platform has its place within a well-rounded digital marketing strategy and should be utilised to ensure all members of a target audience are being adequately reached.
Unlike organic social media marketing, where businesses use the platforms available to them to post free, valuable material to engage and grow their following, Social Media Advertising is a more direct approach with a budget placed behind advertisements. Your capabilities will vary based on the platform you choose to employ, but one key aspect that will be available to you is the audience research and targeting. Once you have created your social media ad, you will then be able to use the data collected on that platform to ensure it is seen by your target audience, based on demographics such as where they live, their interests, and their history engaging with other businesses. Social ads operate on what is known as a pay-per-click (PPC) model, where businesses are only charged once someone clicks on their ad.
Rather than asking how much a Social Media Advertising campaign costs, it is more prudent to weigh up your goals against your available investment. The pay-per-click (PPC) model means you will only pay when someone actually clicks on your ad, but the resources you apply behind these can vary depending on the competitive nature of your industry and the audience you are targeting. It is far more practical to give context to your investment by first outlining what it is you are looking to achieve, how quickly you need to achieve it, and placing the appropriate resources behind your campaign in order to make that a reality.
Success then follows with the refinement of your Social Media Advertising campaigns. When you are new to the practice, it can be hard to know exactly how to optimise your campaigns, so it requires less budget to acquire customers or qualified leads.
Organic social media marketing can feel quite safe, as you only need to invest your time to get results. Moving into paid advertising across multiple social media platforms can therefore be daunting, as you are having to allocate larger amounts of resources in order to chase a higher return on investment in the future. That is why it is so crucial to partner your business with a Social Media Advertising agency who knows how to get you results.
If you are having difficult selecting the right agency for you, ensure you find a partner that begins by creating a unique Social Media Advertising plan for your business and goals – there are too many cookie-cutter solutions in circulation which won’t deliver the results you need.
You will also need an agency clear on how they measure performance. When you invest your resources behind any form of advertising, there is no room for guesswork, so you should receive clear, frequent, and fully transparent reporting demonstrating a return on investment from your campaigns. The key is to research and engage with an agency you trust to propel your business before a target audience ready to make the most of your products or services.
What are common issues with Social Media Advertising?
Social Media Advertising works best when a strong strategy is built on top of a target audience and clear goal setting. Common issues spring from campaigns created without a clear purpose or direction, having budgets and resources wasted by going to broad with their approach. The key skill and benefit behind Social Media Advertising is the wealth of data collected by the platforms, allowing businesses to target their audiences with more success than ever before. Unfortunately, many feel like selecting a refined niche might limit their potential and opt for casting a wider net. This actually wastes your budget placed behind your campaigns on audiences not looking to convert. Keep the focus on your ideal customers to ensure every dollar is well spent towards converting engaged customers.
Significance Of Our Social Media Marketing Agency
Social media marketing services have recently enhanced sales and general business engagement considerably compared to traditional marketing strategies. Globally, evasiveness in trends is the next big thing after social media marketing services. Consequently, successfully competing against others is a challenging feat.
Our social media marketing agency is familiar with the market and what it takes to dominate it by pushing the boundaries to their absolute extent. To increase brand exposure on social media advertising platforms, our social media marketing agency’s team paid close attention to every last detail of social media marketing services. We are distinctive because of our improvements in social media marketing services
What Social Media Marketing Agency Benefits Will Our Clients Get?
These are the significant benefits of our social media marketing services:
- Interact on social media advertising platforms
What makes your items superior to those of your competitors? Why is your company’s brand unique? It is essential to comprehend and get to know your customer through social media advertising platforms to succeed. It will be the secret to your ascent up the success ladder in this new period of our social media marketing agency.
- Recognizable brands
Our social media marketing agency can also assist you in developing content that will benefit your business. Brands can use various social media advertising platforms to give customers the necessary information. With the help of Fatto Digital’s social media marketing agency, communicate with many customers and explain your company’s mission.
- Draw in the audience from social media advertising platforms
Your social media advertising platforms’ material should also reflect the preferences of your target audience. For instance, entertaining hashtags, arresting images, and attention-grabbing captions can encourage users to interact with your material. To maintain consumer involvement from social media advertising platforms, our social media marketing agency can assist you in developing compelling content through our social media marketing services.
- Creating leads
Our social media marketing services can also assist you in generating leads and attracting thousands of customers through practical and affordable means.
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